Despite the stiff competition by Nintendo in Japan and poor sales numbers in North America, the system had incredible success in Europe. When it was released, only Nintendo Entertainment System was the greatest threat to the new release, however, if the marketing campaigns of the Sega Master Systems had succeeded, then they would have also boasted of a good market share. During the close to ten years that it was in operation, the sales records were slightly over 13 million devices. As noted earlier, the console did not perform well in the United States, and back in Japan, it faced stiff competition from Nintendo. It managed to stay in the markets for nearly ten years, until 1996 and this was primarily attributed to the European customers. The initial Sega Master System was released in Japan in 1986 and then in Europe and the United States in one year later. When its successor - Sega Game Gear entered the market, it was a huge improvement from its predecessor. Master Systems emerged as of the direct competitors of Nintendo in the development and manufacture of third generation consoles.

When it was released, the sale of Sega Master System rivaled that of Nintendo Entertainment System in Japan, but the same was not the case in North America where it performed so poorly. Initially, the console was known as Sega Mark II, the name Master System was also very popular in Japan. Sega Master System, also known as SMS, is an 8-bit video gaming consoled developed and released by Sega in 1985.

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